In April 2018, Chinese internet regulators accused ByteDance, of spreading “unwholesome” content through Douyin. For instance, WeChat’s mobile payment service, WeChat Pay, only allows Chinese citizens with a Chinese bank account to set up an account.
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Author provided, Author providedīut the pursuit of white skin isn’t a social motivator in most western countries, and technological constraints like this are easily noticed.ĭespite ByteDance’s efforts to minimise Chinese culture in its international app, it is still difficult for TikTok to fully understand western culture.Īnd this is especially true of other Chinese social media platforms, which don’t really endeavour to incorporate global cultures at all. Instead, it created a separate app, TikTok, specifically for going abroad.Ī preview photo of TikTok from an Australian app store. Unlike the global strategies of its peers, ByteDance has never merged Chinese and international digital realms. WeChat, for instance, tried ( and failed) to expand into the non-Chinese overseas market, even hiring soccer star Lionel Messi to front their advertising campaign. Nevertheless, many China-based social media platforms, such as Weibo, WeChat, You Ku, Blued and Douyin, are seeking to expand into the global market. This is because China’s Great Firewall prevents foreign social media from entering the Chinese market.
Some scholars attribute the success of Chinese social media to the censorship and isolation of China’s internet. Chinese social media is already going global The video-sharing platform may have broken into some non-Chinese markets, but it still has a lot to learn when it comes to outside regulations and culture.Īnd this is true for Chinese apps generally – they face obstacles refining their global strategies, particularly in navigating China’s notorious internet censorship. Thinking of taking up WeChat? Here's what you need to knowīut TikTok is not yet a complete success story.
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